Launching new FIFA Mobile Coins sports games.Soccer is the planet's most popular game, and there is no better way to capitalize on that curiosity than by releasing more experiences on the largest and fastest-growing gaming platforms, which are mobile devices. EA has experienced great success with FIFA Mobile at Asia in which the sport has 21 million gamers. But there's much more to come. As a part of this agreement, EA will establish multiple mobile offerings inside the FIFA franchise, such as a free-to-play PC variation. The business believes that these games may hit 80 million players in over 15 countries.
The impending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will assist EA within this wide expansion program across EA Sports. Glu Mobile can help grow EA Sports franchises on cellular, given the success Glu Sports has experienced its Tap Sports Baseball franchise. And now EA believes Codemasters, that possesses top racing games like F1, DiRT, and Project Cars, will empower EA Sports to innovate and expand its international market for racing amusement.
Wilson said on the recent earnings call this is merely the beginning. EA is currently relaunching its college football company, which is currently under development. There is also an expansion in a different game, which Wilson would not name, starting next year.
What's the fiscal cheap FUT Coins opportunity?EA estimates the worldwide market for sport video games is around $11 billion $7 billion on the console and PC, while the market for mobile is 4.3 billion.