Martech Interview with Rick Kelly on Customer Experience
Brand loyalty is contingent upon customer experience. If customers aren’t satisfied with a brand, don’t trust a brand and don’t respect a brand, then their loyalty to a brand will be nonexistent. In an Martech Interview on customer experience, Rick Kelly talks about all of those factors come back to customer experience. With hundreds of digital touchpoints available now, customer purchasing patterns are more varied and unpredictable than ever.
Building an optimal customer experience starts with delighting customers with quality products and services, impeccable customer support and continual innovation. Then, it’s ensuring that there’s little friction during pivotal points in the customer experience and customer journey. Customer experience is also about constantly assessing how customers feel in order to get firsthand knowledge of what a brand needs to change and improve. By prioritizing customer experience, brand loyalty will come as a result.
About Rick Kelly - Rick Kelly is the Chief Product Officer at Fuel Cycle. Rick has been with the company since May 2014 and headed multiple departments in both its NYC and LA offices. Prior to his tenure at Fuel Cycle, he held roles at First Opinion, a medical technology company, taught political science at BYU-Idaho, and worked at Survey Sampling International. Rick holds an MS in Political Science from Utah State University and an MBA from The University of North Carolina-Chapel Hill.
About Fuel Cycle - Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions.
For more such updates, check Out recent Martech Cube Interviews.